How to Acquire Actionable Data from Google Analytics

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6 · 25 · 18
How to Acquire Actionable Data from Google Analytics

-Google Analytics contains many data that provide you with a complete package of help relatable to the kind of information you want to acquire. However, when there are clusters of information, taking out the relative type of data and implementing it is the actual task. Additionally, you can see some helpful Google Analytics add-ons, which the website for your small business needs.

Here are the ways as following, as to how you can get actionable data from good analytics.

Setting Up Goals:

Setting goals for your site is the parent step for gaining your actual goals because the essence of developing a website would be of no use if you do not have coherence with your set up goals after all and if one overlooks the actionable metrics.

These goals can be as simple as clicking links, product purchasing, email sign-ups list completion, or downloads of whitepapers.

For setting up your site’s goals, simply go to your Google analytics profile and opt setting wheels icon. You can find a tab for goals here.

Click on option +Goals to add your goals. Enter a short yet descriptive name of your goals and then the goal type. The most actionable types are URL destination and event type.

URL Destination

This lets you know that a goal you can accomplish when a customer or say, a visitor on your website navigates on a particular page.

For instance, if you have set a goal to know about its completion when mail list is filled and as a result, a thank-you URL page is opened directly. That URL is your goal destination. Other examples for such a goal are several, such as similar contact submission forms.

Event Goal Type in Google Analytics

This refers to the enlightenment to Google analytics when a visitor clicks on a particular link or button. The buttons or clicks in many situations are not actually on your own webpage but are mentioned on other websites but are linked, for examples, download documents, playing a video, contact/email submission, etcetera.

Through these, you can know the extent your set up goal is accomplished, the audience who are completing goals and making conversions on your page.

Under the explorer tab, click on the goal set to know about the following metrics:

  • Audience> demographics >locations:

This enables you to know about the location from where most of your goal completions and conversions are made. This helps you target that particular population with more attention.

  • Traffic sources > sources >all traffic:

This helps you know the sources that bring your website the most traffic.

  • Traffic sources > sources >search organic:

Based on the information gained from this, you come to know what keywords do the visitors search to reach to your site. These keywords then can add to your SEO (search engine optimization) strategy for more engagements possibilities.

  • Content > site content >landing pages:

By using set goals to check this, you come to know what actual kind of content is attracting traffic to your website that makes you select particular sorts of content in future for your site’s optimal growth.

Advanced Segments in Google Analytics:

This allows you to have knowledge about all of your data about every specific area you choose to get a report of, for example, your content, demographics, or traffic referrers and sources. To create such an advanced segment, click on advance segment tab on your Google analytics profile and then +new custom segment.

Further, you will then have to set a small yet descriptive name for your segment and exactly from there then you have to select a drop-down list to add the types of data you want to add in or do exclusions from. Check preview segment option to confirm if you are getting the right data into your drop-down list of the advance segment. When you are sure, confirm, and save the list.

Monitor Traffic

From it, you can also find out where the most reoccurring visitors are from (their regions, city, country, continent, etc).

In this way, you come to know more about traffic on your website, including the sources and keywords that bring them to your websites. The advance segment facilitates you to know the most popular and visited type of content. With the help of this data, you know your preferences and then focus on what to cater your audience with.

You can also learn through your advance segment, that, which kind of running promotions are providing you with most benefits (such as promotions through your social media accounts, bloggers outreach, or press releases, etcetera).

Using the visitor type dimension, get to know about your returning and new visitors and then compare them and their preferences on your page to know about the productivity and unproductivity of your content and posts, that is what kind of data is making them attracted toward your page or vice versa.

Keyword Dimensions

Using the keyword dimensions, also get to know what keywords are bringing them to your site. By creating multiple segments for different keywords, make comparisons for their usability and then consider this actionable data to confirm if you are using right keywords.

Hence, by using these quick techniques, you can get actionable data from your Google Analytic profile with ease.

Read our previous post: 5 Dos and Don’ts for Choosing Home Fragrances

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